Just over a decade ago, almost four in five Southeast … Mcommerce Use Amongst Internet Users Aged 16 to 64 by Country in Southeast Asia September 2019 DataReportal. In 2018, there were 37.75 million eCommerce users in the Philippines, with an additional 18.02 million users expected to be shopping online by 2022. December 6, 2019 This past quarter, Shopee and Lazada continue to compete for leading positions in Southeast Asia, putting a strong emphasis on mobile e-commerce. In the 12 months to the end of June 2019, the number of people in Southeast Asia who made online purchases grew by 17 percent, equating to tens of millions of new ecommerce shoppers across the region. eMarketer forecasts double-digit growth in ecommerce spend for the foreseeable future too, projecting total global ecommerce spend of more than US$6.5 trillion in 2023. Adopting a multilocal mind-set is in the DNA of Garena Group, based in Singapore. Includes details of spends by category, leading online retailers, and forecasts for the future. In their analysis of the full report, KrAsia states that Forrester forecasts a compound annual growth rate (CAGR) of more than 40 percent in the Philippines through to 2023, and a CAGR of almost 20 percent in Indonesia over the same period. It’s interesting to note that the number of mobile subscription in use across Southeast Asia has actually declined by more than 7 percent over the past 12 months. The report also shows that GMV grew by over 40 percent year on year, increasing by more than $20 billion compared to the US$50 billion total market size that the companies reported for 2017. The company also estimates that roughly $1 in every $7 spent on retail around the world will be spent online in 2019, with global ecommerce spend totalling more than US$3.5 trillion for the year. In this first article, we’ll analyse Southeast Asia’s digital landscape and ecommerce market in a global context. You can keep track of all the content in this series as we publish it by clicking here. Statista’s DMO data show that online shoppers in the city state spent more than US$4.1 billion on consumer goods last year, up by more than 35 percent versus 2017. eMarketer's Projections for Ecommerce Spend Growth by Region in 2019 DataReportal. Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. Ecommerce Use Amongst Internet Users Aged 16 to 64 by Country in Southeast Asia September 2019 DataReportal. Digital in Southeast Asia in July 2019 DataReportal. For example, if we focus solely on online purchases of ‘consumer products’ – i.e. With the exception of Singapore, the typical shopper in Southeast Asia spends less than a quarter of the global average when it comes to online purchases of consumer goods, with the Philippines registering the lowest average of any country in Statista’s global Digital Market Outlook study in 2018, at just US$18 per person. However, these ‘contradictions’ are intentional, and are designed to help readers understand a variety of perspectives on the size of Southeast Asia’s ecommerce market. Includes details of spends by category, leading online retailers, and forecasts for the future. Upcoming articles will take a closer look at: Southeast-Asian ecommerce spend by category (click here), Southeast Asia’s top ecommerce platforms and retailers (click here), Compelling opportunities and important challenges for the future of ecommerce in Southeast Asia (click here). Southeast Asia B2C E-Commerce market report including trends, eCommerce competitors, online retail sales, electronic commerce shares, online shopping users. The number of internet users in Southeast Asia has grown by more than 10 percent over the past 12 months, with internet penetration across the region as a whole now well above 60 percent. You can find the complete set of charts for our Digital 2019 Southeast Asia Ecommerce Spotlight report in the SlideShare embed below (click here if that’s not working for you). The company’s Internet platform is transforming many of the day-to-day transactions performed throughout Southeast Asia—creating local top-up networks to digitize cash, combining chat messaging with forms of payments and content, and leveraging social-media networks to drive e-commerce. As a consequence, people across the region have been consolidating their mobile activities into a single subscription plan. Growth in the field is being driven by changes in consumer behaviour across the e-commerce, online travel, ride-hailing and online media sectors, the e-Conomy SEA 2019 report showed. You’ll also find details of leading retail brands and platforms in Southeast Asia’s ecommerce industry, as well as forecasts and predictions for the future. The e-commerce market of Southeast Asia is substantial, and still developing at a rapid pace. Note: the figures in the chart below are from a different source and cover a different time period compared to the figures in the growth charts above, so the data and trends are not directly comparable. In the 12 months to the end of June 2019, the number of people in Southeast Asia who made online purchases grew by 17 percent, equating to tens of millions of new ecommerce shoppers across the region. ASEAN: E-commerce set to dominate the region in 2019 2018 was the year e-commerce established itself as one of the region’s fastest growing sectors. E-commerce in Southeast Asia is behind China and the developed markets of the West, but it is poised to take off in the next five years. Indeed, the latest APAC report from GSMA Intelligence shows steady growth in the number of unique mobile users across Southeast Asia, although the company only makes detailed data available to its paying customers. In the next article in this series, we’ll look at the kinds of products and services that people in the region are buying online, and which categories are seeing the fastest growth. As people start to access to internet-powered messaging and calling services like WhatsApp, LINE, or Viber, they’re less likely to need multiple mobile subscriptions in order to benefit from intra-network calling or SMS deals. Southeast Asia’s internet economy booming. E-commerce in Southeast Asia – a global growth bright spot Broad-based economic growth may become a scarcer commodity in 2019, owing to near term macro factors such as global trade tensions and rising interest rate environment. Annual Growth in Total Online Consumer Spend (All Categories) January 2019 DataReportal. However, these growth figures are somewhat dampened by the travel sector, which currently dominates Southeast Asia’s ecommerce landscape, and is already relatively well established. In the meantime, if you’d like to take a closer look at the broader digital landscape of each country in the region, click the links below to read our latest local digital reports: Digital, Digital 2019, Specialist, Analysis, Digital 2019 Ecommerce Spotlight Southeast Asia, Simon Kemp, Sarah Moey, Ecommerce, Southeastern Asia, Asia, APAC, Digital, Digital 2019, Analysis, Specialist, Esports, Global, Digital 2019 Q3 Global Digital Statshot, Digital 2019 Global Digital Overview Report, Digital 2019 Ecommerce Spotlight Southeast Asia. Online retail sales volume in Indonesia highest in Southeast Asia The leading economy among the six nations included in the report is Indonesia, one of the most populous countries in the world. The number of Internet users in Southeast Asia, and particularly in the 6 largest ASEA… Meanwhile, 57.9% of shoppers in the Asia-Pacific region (which includes Southeast Asia) buy products from abroad, and our contribution to worldwide eCommerce will jump to US$1.4 trillion by 2023. In future articles, we’ll go on to look at the region’s top ecommerce players and explore key opportunities and challenges, before breaking the opportunities down by country. The latest data from the APJII suggests that the number of internet users in the country has grown by 20 percent over the past 2 years, equating to an increase of roughly 29 million new users. The total value of ecommerce spend in Southeast Asia passed US$50 billion in 2018, growing by more than 20 percent compared to 2017 spending. 2019 will be a promising year of change and growth for the e-commerce industry; from the emergence of new ways to experience commerce to platforms playing a central role for brands coming online. digital 2019 southeast asia ecommerce spotlight (september 2019) v01 1. digital2019spotlight ecommerce in southeast asia a compendium of essential data, trends, estimates, and forecasts 2. e-Conomy SEA is a multiyear research program launched to shed light on the Internet economy in Southeast Asia. Annual Growth in Online Consumer Goods Spend January 2019 DataReportal. However, this reduction in subscriptions should not be interpreted as a decline in the number of individuals using mobile devices. However, B2B ecommerce’s impact in Southeast Asia isn’t comparable to its gains in China and India. Also includes data on global ecommerce spending by category for comparison. Includes details of spends by category, leading online retailers, and forecasts for the future. Singles Day started in China but now it's catching on in Southeast Asia's growing e-commerce market. Within the 2018 GMV figure, retail ecommerce accounted for US$23 billion (just less than one-third of the total), while online travel spend contributed an additional US$30 billion (just over 40 percent of the total). Includes details of spends by category, leading online retailers, and forecasts for the future. At 58 percent, Vietnam is ahead of the global average of 52 percent, but Singapore comes in just below that average, at 51 percent. eMarketer’s latests public reports don’t break out ecommerce figures specifically for Southeast Asia, but they do project annual growth of 25 percent in ecommerce spend across the broader Asia-Pacific region. Interestingly, the US$240 billion GMV figure for 2025 reflects a significant upward revision versus the companies’ previous forecast from 2017, which put the figure at US$200 billion. The company’s mobile app ranked first in active users in the Philippines, Thailand, Malaysia, and Singapore. By that time, the company predicts that ecommerce purchases will account for 22 percent of total worldwide retail spend – that’s more than $1 in every $5 spent by the world’s consumers. eMarketer's Projections for Retail Ecommerce Spend Between 2017 and 2023 DataReportal. Thailand, Malaysia, and Vietnam are all ahead of the global average too. Southeast-Asian Consumer Ecommerce Spend by Category January 2019 DataReportal. eMarketer takes a similar view to Statista, predicting that Southeast-Asian nations will enjoy strong growth in retail ecommerce spend this year. Read the full article →, Regional overview part 3: the retail brands and platforms that are attracting the greatest interest from Southeast Asia’s online shoppers. Analysts take quite different views on the size of Southeast Asia’s ecommerce market though, which is reflective of the challenges associated with gathering and reporting timely data in the region’s fast-evolving markets. Includes details of spends by category, leading online retailers, and forecasts for the future. Research from GlobalWebIndex shows that Southeast Asian countries have some of the highest levels of ecommerce adoption in the world, with Indonesian internet users reporting the highest rates of active online shopping of any nation in the company’s 46-country survey. We’ll take a closer look at Statista’s DMO data broken down by country and by category in future articles in this series, so be sure to check back over the coming days for those. As the 2018 report’s authors note, Southeast Asia is experiencing “such drastic market acceleration” that they felt the need to increase their projections by a hefty 20 percent. Includes analysis of infrastructural issues, cultural and religious considerations, societal trends, mobile payments and the rise of ‘alternative’ financial solutions, and more. _ Photo by mahda doglek on Unsplash . The number of internet users in the region hit 370 million in January this year, and the online economy is predicted to hit $200 billion by 2025. Southeast Asia is currently a very attractive market for companies involved globally in the e-commerce sector and smaller local players. The top e-commerce companies in Southeast Asia, Q2 2019 Lazada maintains its leading position with the most monthly actively users (MAU) on its mobile app in four country-specific markets, Q2 2019. Digital 2019 Spotlight: Ecommerce in Southeast Asia, Top Ecommerce Categories in Southeast Asia in 2019, Leading Online Retailers in Southeast Asia in 2019, The Future of Ecommerce in Southeast Asia. For the past few years, Google has teamed up with investment firm Temasek to publish an in-depth report on the internet economy across Southeast Asia. The post Southeast Asia e-commerce themes to look out for in 2019 appeared first on e27. OVERVIEW TABLE OF CONTENTS … Thank you! Singapore and Brunei have seen smaller increases, but these mature economies already enjoyed relatively high rates of internet penetration, so had less room for growth. eMarketer's Projections for Total Retail Spend Between 2017 and 2023 DataReportal. In 2019, over 21,897 (BPA audited) technology buyers and professionals attended eCommerce Expo Asia and its co-located events, Big Data & AI World, Smart IoT and Technology for Marketing Asia. Ecommerce ARPU vs GDP Per Capita by Country January 2019 DataReportal. Access to the full report is restricted to the firm’s paying customers, but an associated blog post makes some of the headline numbers available to the public. An in-depth look at local ecommerce markets for six of Southeast Asia’s largest economies: Indonesia, Malaysia, The Philippines, Singapore, Thailand, and Vietnam. Of the US$240 billion total GMV forecast for 2023, the report states that more than US$100 billion will come from ecommerce. While the trends are clear, individual winners and losers are still to be determined. Once again, Indonesia leads the way, with almost 80 percent of the country’s internet users aged between 16 and 64 reporting that they bought something online via a mobile device in the past month. Despite that, Tokopedia, Bukalapak, Tiki and Sendo are still making great strides, according to a new report by iPrice Group and App Annie. The post’s author goes on to note that regional spend will grow by more than 20 percent per year over the coming years, to reach a total of US$52.6 billion in 2023 – almost three times the value that the firm projected for total 2018 spend. Three of the largest Southeast Asia eCommerce platforms—Shopee, Lazada, and Zalora—went head-to-head in a bid to be crowned the champion of both the 9.9 and 10.10 sales events in … The company ranks the Philippines, Malaysia, and Indonesia in its top 10 ecommerce growth markets for 2019, and forecasts an annual increase of more than 30 percent in the Philippines. Ecommerce Activities in Southeast Asia September 2019 DataReportal. Projected Value of the Online Economy in Southeast Asia Between 2018 and 2025 DataReportal. Report Methodology for Vital Findings on the Most Visited E-commerce Platforms in Southeast Asia in Q1 2019. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Singapore in 2019 and beyond. That values retail ecommerce more than 30 percent higher than the travel sector, which the companies predict will be worth US$78 billion by 2023. That figure represents year-on-year growth of more than 20 percent, compared to 2018 spend of just under US$3 trillion. Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in the Philippines in 2019 and beyond. The latest trends also indicate that Southeast Asia will continue to enjoy double-digital growth in ecommerce spend well into the next decade, fuelled by increasing numbers of internet users, greater familiarity with online shopping, and improved consumer spending power. ... Southeast Asia B2C E-Commerce Market 2019 code:1450. Reports from the 2019 Global Ecommerce Fraud Management and 2018 CyberSource Online Fraud Benchmark in Southeast Asia have identified the most common types of fraud in e-commerce which are identity theft, phishing (posing as a trustworthy entity to acquire personal information like usernames and passwords), account takeover (illegally accessing someone’s … Southeast Asia is experiencing rapid growth of the Internet, digital, social media and mobile activities. Second largest country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. With rapidly increasing numbers of internet users, and even faster growth in ecommerce spend, it’s clear that Southeast Asia represents one of the most compelling opportunities for retail brands anywhere in the world. Note: the following sections may include different numbers for what appear to be the same metrics. The contest for a place in the market will be fierce and the contestants many. Each article is packed with essential ecommerce statistics, insights, and in-depth analysis, as well as the region’s latest online shopping trends. To help you make sense of the increasingly attractive ecommerce opportunities in Southeast Asia, we’ll be sharing a series of articles here on DataReportal over the next few days that dig deeper into key numbers for the region, and explore where Southeast-Asian ecommerce trends are headed as we approach 2020. The gross merchandise value of Southeast Asia's internet economy remained at $100 billion this year -- a figure it exceeded for the first time in 2019 -- and was projected to … Looking ahead, the companies’ latest forecasts indicate that the size of Southeast Asia’s internet economy will grow by more than three times between 2018 and 2023, to reach a total of US$240 billion just four years from now. Shopee has come out on top as the most visited eCommerce platform in Southeast Asia, beating Lazada (#2) and Tokopedia (#3) with a total average of … Published Mon, Nov 11 2019 3:11 AM EST Updated Mon, Nov 11 2019 … Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Thailand in 2019 and beyond. Lazada saw a -12% decline in total average visits when compared to the previous quarter, obtaining 179.7 million visitors in Q1 2019. Read the full article →, Regional overview part 2: what consumers across Southeast Asia are buying online, including annual spends by category, and year-on-year growth trends. Southeast Asia B2C E-Commerce Market Report 2019: Focus on Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam - ResearchAndMarkets.com September 17, 2019 04:44 AM Eastern Daylight Time This is partly a consequence of people across the region upgrading to internet-connected smartphone devices. 3 contents of this report 1. global ecommerce overview page 006 2. ecommerce in southeast asia page 034 3. At a turning point in terms of Internet and mobile penetration, the population of Southeast Asia is quickly adapting its behaviors to take advantage of new opportunities available in purchasing products and services online. Either way, with Southeast Asia already home to more internet users than either Northern America or Western Europe, it’s clear that digital represents a compelling opportunity across the region for brands hoping to reach a young – and increasingly affluent – audience. This has led many to cancel ‘additional’ plans which are now surplus to their needs, resulting in the reduction in total subscriptions that we see in the annual change data. eMarketer's Projections for Retail Ecommerce Sales Growth by Country in 2019 DataReportal. That puts APAC at the top of the company’s global ecommerce growth rankings for 2019, despite the region already accounting for two-thirds of the world’s total ecommerce market. Annual Growth in Total Online Consumer Spend by Country January 2019 DataReportal. This collection of reports and analyses contains everything you need to make sense of the rise of ecommerce in Southeast Asia in 2019. Brands Shift Their Focus from Data Gathering to Data Utilization. There’s no denying it: everyone’s shopping online. Thailand comes in second at 74 percent, while the Philippines and Malaysia both see mobile commerce adoption rates in excess of 60 percent. 8 Trends That Will Shape Southeast Asia Ecommerce in 2019 March 4, 2019 Market Trend ecommerceIQ, a research unit of aCommerce, predicts the trend of e-commerce in Southeast Asia 1.Brands Shift Their Focus from Data Gathering to Data Utilization Shopee takes the reign as the most visited e-commerce platform in Southeast Asia with a total average of 184.4 million visits on desktop and mobile web as of Q1 2019. New e-commerce regulations, Omnichannels and user-generated content are some of the things 2019 has in store for the e-commerce marketplace Please verify your address ( ) — click the link in your verification email. Ecommerce in Southeast Asia This collection of reports and analyses contains everything you need to make sense of the rise of ecommerce in Southeast Asia in 2019. What’s more, growth seems to be consistently strong in each of the individual country markets across the region. To put these findings in context, Forrester reports that the region’s total retail sector (online and offline) was worth US$590 billion in 2018, suggesting that online spend currently accounts for barely 3 percent of total retail spend. When we take a closer look at other online shopping categories, an even more compelling growth story starts to emerge. We won’t share your details with anyone else.Please read our privacy policy for full details. And the contestants many trillion this year predicting that southeast-asian nations will strong! To Statista, predicting that southeast-asian nations will enjoy strong growth in Total online Consumer Spend Country... And Vietnam are all ahead of the region’s top ecommerce categories a rapid pace Spend ( all categories ) 2019. 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southeast asia ecommerce 2019

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