This book is for you only if you want an OK career. James Romick, The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It, By: Because top producers of yesteryear are not necessarily role models for acquiring and developing loyal affluent clients today. Kevin Stillwell, What Insurance Agents and Financial Advisors Can Say to Clients, By: The Art of Selling to the Affluent Audiobook. ©2014 Matthew Oechsli (P)2014 Audible, Inc. Attract and retain affluent customers and clients. Cancel anytime. Allan Robertson, By: This would be great for someone new to sales. Business & Careers View. Be prepared, and you, too, will bring in 10 or more new affluent relationships over the next 12 months. The Supernova Multiplier provides expert guidance to the revolutionary wealth management model that has transformed the lives and businesses of financial professionals worldwide. Great deals on Audiobooks & Audio Plays. This book is a complete waste if time to anyone who is serious about selling, literally any other book would have more insightful information that this one. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Being affluent is a distinct mindset which is why most salespeople today are clueless on how to sell and close this unique buyer. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Software. This book does not do that. But for me this was a crude attempt at writing a business book. Please try again. Matt Oechsli is the founder and president of the Oechsli Institute, a consulting and research firm. On the whole this is a great book and gives insight into dealing with affluent customers. ©2014 Matthew Oechsli (P)2014 Audible, Inc. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. getAbstract.com recommends this book for its useful insights into the high-stakes business of luxury sales. The narrator was clear and the sections are lined up in a cohesive way. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. Browse thousands of books for all ages featuring your favorite characters from Disney, Star Wars, Marvel, Pixar, and more! Lots of stats and data numbers as well. Practice management is how you build an organized toolbox of all your processes - branding, marketing, service activities, core functions - and constantly tune and keep that toolbox efficient and effortless. I am not a wealthy man currently but I plan on being one, one day. This comprehensive book combines marketing, prospecting, sales, and time-management techniques into a system that will help listeners build a successful and lucrative practice. I'm writing this review about a year after I read it and now that I think about it, I think all reviews should have this much time. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward. Doesn’t seem too season in this space unlike others I’ve read. This book is a chance for you to fine-tune your Rainmaking skills. Forrest Walden - contributor, When you're selling high-end, luxury products or services, your marketing and advertising strategies need to change to appeal to more affluent customers. Much has changed since the original The Art of Selling to the Affluent was published. An illustration of two photographs. Time Management for Entrepreneurs, The Supernova Multiplier: 7 Strategies for Financial Advisors to Grow Their Practices, No B.S. Put yourself ahead of the competition by knowing how the Great Recession has … By: John Kenneth Galbraith ... Much has changed since the original The Art of Selling to the Affluent was published. Matt Oechsli, Narrated by: Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd. When discussing the affluent buyer, we are not referring to the Bill Gates and Warren Buffets of the world. By: The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life. Chris Jeppesen, A Proven System for Becoming a Top Producer, Narrated by: Put yourself ahead of the competition by knowing how the Great Recession has affected … Simply broadcasting a message to millions by social media accomplishes little for most businesses. Blueprint on to targeting the affluent client! Rob Knapp, Narrated by: Publication date 2005 Topics Selling., Sales presentations., Affluent consumers. Maybe. It lacks insight into how to think about dealing with the rich. With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, author Dan S. Kennedy delivers the answer. Whether you call it persuasion or sharing, it all boils down to the same thing: your aim is to get other people to accept you, your product, or your idea. Duncan MacPherson, Containing templates, scripts, letters, and 15 tried-and-true Market Action Plans, this indispensable guide shows listeners how to take their financial services practice to the million-dollar level and beyond. Shawn Compton, By: The best financial advisors are well equipped to succeed regardless of market conditions. What more could you ask for? When selling to an affluent customer price isn't the major factor, it's the quality and excellence of your product or service. Series), Narrated by: This book focuses on best sales practices post the 2008 financial crisis. By: You need to … By: By: No scenarios case by case, but more her is the data and do this. $14.95 a month after 30 day trial. The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. and they are very expensive to have a qualified person make for you. Your recently viewed items and featured recommendations, Select the department you want to search in, The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition, Switch between reading the Kindle book & listening to the Audible narration with, Get the Audible audiobook for the reduced price of $7.49 after you. Sean Pratt, Regain Liberation and Order in Your Personal and Professional Life, By: Unable to add item to List. It seemed a bit like us-them mentality, as if women have never influenced decisions. and others. Matt Oechsli, Not much new here for me. About the Author. I didn't buy this book to hear stats read back to me. Reviewed in the United States on September 24, 2017. Thomas J. Stanley Ph.D. Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale, By: This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. There are a lot of statistics in this book, which is great. Things like, dont lie about your product, be respectful, dont pressure or manipulate your prospect. Why is this necessary, you might ask? By: Soundlab Studio, By: style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Who do you think would benefit most from listening to The Art of Selling to the Affluent? Simon P. Phillips, The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Guide to Time Productivity and Sanity (No B.S. Please try again. Each is explained step-by-step for immediate application by veteran and new financial professionals alike. More affluent adults – Similarly, the share of adults with an annual household income of $75,000 or more who have listened to an audiobook has increased 7 percentage points since 2018 (30% vs. 23%). By: It will solve a problem." • General Selling Products • Financial Services Products • Motivation and Success Products • Special Offers on Products Price Range • $10.00 - $39.99 • $40.00 - $114.00 • $115.00 - $250.00 • 895.00 - $1995.00 Become an Affiliate Tom Recommends A lot of common sense which the book says if it is common sense then why do so people not do it. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward. Matt Oechsli. 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